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the

innovation
imperative

A BUSINESS FABLE THAT TAKES YOU ON A JOURNEY OF INNOVATION.

Meet

Kumar

Kumar, a bright software engineer is at the center of a crisis facing the startup company that he works for. Their product is unable to sustain customers' interest beyond initial trial. The investors are threatening to pull the plug. Amidst all this, Kumar is facing a turmoil of his own. His manager has asked him to step up and thik innovatively. Nothing in his engineering training has prepared him for that.

kumar
About

The Book

The Innovation Imperative, a book on innovation, is written in the form of a Business fable with the four disciplines of innovation tailored into its story line. The information age is rapidly morphing into the innovation age. Businesses that do not develop a culture of innovation will get disrupted. Professionals thus are increasingly being challenged to become more innovative. If you are a knowledge professional looking for a Road-map to navigate such troubled waters, this book is for you. If you are a senior leader looking for a simple teaching tool, this book will help you do just that. And, if you are a fresher who questions the status quo or a student who wants to change the world, take a bow. This book is for you!

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Meet

The Authors

ranga

Ranga Shetty

Ranga Shetty has three decades of work experience in the software industry and has worked in the U.S.A and India – building world-class engineering teams.

sajithra

Sajithra K

Sajithra K has 11+ years of experience (HP, Bell Labs, Alcatel-Lucent (Now Nokia), Altisource etc.) with cross functional expertise in Organizational Strategy, Marketing, Business Operations, and Employee Innovation.

© 2017. The Innovation Imperative.